Iams ProActive Health Adult Small & Medium Breed 12kg
A balanced and complete diet for small and medium breed (2.5 to 25 kg) dogs over 1 year old. Formulated with Omega-3 and 6 for healthy skin and shiny coat, and protein sourced from chicken helps build strong muscles. Contains beet pulp for healthy digestion.
Age: Adult Breed: Small and Medium Dog Food Type: Dry RRP: £30.99 Brand: Iams
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In the UK in 2013, according to the Pet Food Marketing Association, 814,000 tonnes of dog food, and 412,000 tonnes of cat food were sold, worth over £2 billion. Of that total, wet cat food was the most popular, making up 77% of total sales, and just 23% being dry food. The opposite was true with dog food, with just 41% of dog food sales being wet food, and 59% dry.
Ingredient Spotlight
Cellulose - A source of dietary fibre, which comes from the cell wall of plants. It is indigestible, so higher levels are added to foods intended for hairball control and low-calorie foods as cellulose bulks out the food, while providing no calories.
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